For two years now Chaoyang district (the recently constructed half of Beijing that is home to the Olympic Stadium, the new business district and me) has borne huge billboards with the slogan “Civilized Chaoyang, Magnificent With Me”. This is a poor translation of the Chinese that implies something like “Chaoyang is a classy, cultured, and exciting place, and that we’re all a part of that”.
The run up to the October 1st National Day holiday coincides with the judging period of a national civilisation contest. Chaoyang has entered independently of the rest of Beijing and is vying against 80 other cities like Hangzhou, Lhasa and Guangzhou in the competition run by the Central Civilization Bureau.
National Day, on October 1st, marks the anniversary of the foundation of the Peoples Republic of China in 1949
The contest runs every three years, but the judging period is only a few weeks long. Rather than using this time to educate people about taking care of themselves and those around them, they put up a few posters at the last minute, then have an aggressive crackdown on anything deemed uncivilised.
Getting Civilised
The first to be tidied up were street food vendors, the friendly people who sell cheap breakfasts and lunches such as my beloved Jian Bing pancakes. After that, it was the unlicensed restaurants, which tend to sell cheap buns, rice and noodle dishes to the office crowd at lunchtime.
The shutdowns extend to the chaps on street corners that mend bikes and shoes, fruit sellers, and anything else that adds character (i.e.: looks a little scruffy). This even includes more high-end restaurants with tables and chairs outside where people might be seen enjoying themselves.
Slightly more welcome, by me at least, is the volunteer army of students in blue and white tracksuits, positioned at busy street corners. These students physically restrain the flow of pedestrians into the road, and stop bike, mopeds and even small trucks from driving along the pavement, or against the traffic. Unless they have government or military plates of course…
There are also ‘queuing ladies’ trying to teach residents how to form a line and let people of the bus or subway before boarding. It takes quite a few queuing ladies to get this message across.
Groups of schoolchildren and the elderly have been pressganged into cleaning the streets of litter, cigarette butts and dog mess. Apparently the education of people not drop litter in the first place, or clean up after their dogs, isn’t one of the 360+ criteria the civilisation contest judges are seeking.
According to the official Civilisation website (wenming.cn), the criteria does include public order and behaviour, social relationships, voluntary activities, charitable donations and residents satisfaction with the local government.
All this is adding up to a large number of disgruntled citizens, who can’t get a simple breakfast, are being held up on their way to work by students; turning up with broken shoes or bikes; struggling to find a reasonably priced lunch and then can’t relax outside with a drink at the end of the day.
The question is, how long will the enforced civilisation last once the volunteers and queuing ladies have gone home?
As it turns out the “Civilized Chaoyang, magnificent with me” are so ubiquitous that I’ve never bothered to take a photo of one – the one above is from DYTM, and the burnt out CCTV Tower is from Look China
HaHa! This post is hilarious! Whenever I see that cartoon girl I always think how ironic it is that her eyes are such a rounded shape. Thank you for explaining the crop up of pedestrian guards..I was wondering what that was all about.
Jen
LOL this is hilarious! i’m glad they weren’t doing this when i visited Beijing in April. maybe i’m just uncivilized, but i actually like having the freedom to walk in the middle of the road if i need to haha
Actually it’s been really-really long-long time that they have been having this billboards next to CCTV tower. Every time on the way i see them and always question myself and themselves about it! My main question is when they replace it???
I hate that girl polluting our vision….
I was recently in Beijing (Nov 2011). As I traveled through Chao Yang district and I saw the bill board. ” Civilized Chao Yang” and it resonated in my spirit. Living in Barbados and traveling through the western world I see many uncivilized people. Whether the people in Beijing take the slogan and develop programs to cultivate the people is up to citizens. I have taken the slogan back to Barbados and hope to use education to enlighten the people in my country. To have the people act more civil and upright instead of being on a beast level. and Personally, I like the slogan. It is up to people to make it a reality and not just an empty slogan.