The excellent Sinosplice.com website has put up an assortment of festive treats, so here’s a very random video from YouKu, the Chinese copy version of YouTube:
The video appears to be an ad for Darlie toothpaste, which up until Colgate bought the brand from a Hong Kong company was known as Darkie toothpaste, and featured a man who looked a lot more like Al Jolson from his Black & White Minstrel Act. After much public pressure (about which there’s an interesting conspiracy theory) the name was changed to Darlie. What the campaigners didn’t realise is that the Cantonese name still translates as ‘Black Man Toothpaste’ and across the rest of Asia it only recently changed to Dakkie, and now Darlie.
Darkie/Darlie Toothpaste
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Daniel Revita
New Media Specialist